Introducing SignalTrue 2.0 — the platform, unified

The Operating System for
Performance Marketing.

One platform for publisher management, buyer management, campaigns, AI optimization, millisecond routing, marketplace, and reporting — replacing the fragmented tools you run today.

Live infrastructure · Sub-50ms routing · SOC-2-aligned controls

app.signaltrue.com
Command Center
Good morning
Last 24h ▾ Live
Revenue · 24h
$284,910
+12.4%
Leads routed
412,880
+6.1%
Avg route time
38 ms
-9 ms
Accept rate
71.2%
+2.3pts
Buyer route health5 of 42 relationships
BuyerCampaignHealthAcceptRevenue
Summit CoverageMedicare · Ping-Posthealthy78%$62,400
Atlas InsuranceAuto · RTB · Real-timehealthy73%$48,910
Cedar HealthACA · Direct · Q3degrading54%$21,050
Beacon PartnersHome · Ping-Posthealthy69%$18,240
Granite LifeFinal Expense · Directidle$0

Built for the teams powering performance marketing

The status quo

Most lead businesses are run on a dozen disconnected tools.

Every handoff between systems is a place revenue leaks out — a lead that routes too slowly, a payout that's miscalculated, a partner that takes three weeks to launch, a number nobody can trust.

Slow operations
Manual work caps how fast you grow
Poor visibility
The truth lives in five exports
Lost revenue
Leaks you can't see, can't fix
Today's operating stack
Multiple CRMs
Routing software
Spreadsheets
Analytics tools
Manual workflows
Vendor portals
Disconnected integrations
Billing exports
With SignalTrue
From fragmented to unified

Run your entire operation
on one platform.

Every part of the business — campaigns, publishers, buyers, call tracking, routing, compliance, reporting, and billing — consolidated into a single operating system. One login. One data model. One source of truth.

Fragmented today
Campaign ManagementPublisher ManagementBuyer ManagementCall TrackingRoutingMarketplaceComplianceAnalyticsReportingAI OptimizationBilling & Payouts
A dozen disconnected tools · exports and reconciliation between each
SignalTrue
One operating system
Campaign ManagementPublisher ManagementBuyer ManagementCall TrackingRoutingMarketplaceComplianceAnalyticsReportingAI OptimizationBilling & Payouts
One platform · one login · one source of truth

Less software to manage. More business to run.

The journey of a lead

Watch a lead move through SignalTrue.

From the millisecond it arrives to the moment revenue is booked — one continuous path, every step accounted for. This is the loop your whole business runs on.

Validation
Validating inbound lead
Consent certificateVerified
Duplicate checkUnique
Phone & emailValid
Quality score92 / 100
Passed 4 of 4 checks in 6ms
Step 01 / 06

Every lead is verified the instant it arrives

The modules

Everything you run, in one platform.

Twelve deeply-integrated modules. One data model. No glue code, no reconciliation, no swivel-chair.

Campaign Management

Launch, version, and control every campaign from one place — caps, schedules, filters, and pricing that update live.

  • Launch new campaigns in minutes
  • Version safely with instant rollback
  • Enforce caps & schedules automatically
app.signaltrue.com/campaigns
MVA · LegalLivecap 78%
Medicare · RTBLivecap 41%
ACA · Q3Pausedcap 0%
EDU · NursingLivecap 63%
Explore the platform

Design routing like a product, not a spreadsheet.

Compose validation, filters, caps, and buyers on a visual canvas. Test it, version it, and ship it — no engineering ticket required.

app.signaltrue.com/routing/medicare
Medicare · InboundDraft v7 ValidTest runPublish
SourceInbound leadform · api · call
Validate + FilterQuality ≥ 80 · US · dedupe
ConsentPhoneDupe
Summit Coverage$58 · 96% acc
Cedar Health $52 · 73% acc
Beacon Partners$41 · 54% acc
38ms median decision4 filters · 12 buyers eligible Simulated on 10,000 leads · 0 errors
Pulse AI · operational intelligence

The intelligence layer that runs the floor.

Not a chatbot. Pulse AI watches every lead, buyer, and dollar in real time — catching the anomaly, naming the cause, and recommending the fix before it costs you a day of revenue.

Detect routing issues
Catches failing buyers and broken rules the moment they happen.
Monitor performance
Watches acceptance, latency, pacing, and margin across every relationship.
Surface anomalies
Flags the spikes, drops, and duplicate storms that break your baseline.
Recommend the fix
Proposes the reroute, cap, or price change — with the dollar impact attached.
Explain revenue
Turns “why is today down?” into one sentence, not a spreadsheet.
Find bottlenecks
Pinpoints exactly where operations slow down and money gets stuck.
Pulse AI
Monitoring 42 relationships · 8 campaigns
live
Anomalyjust now
Buyer acceptance on Cedar Health · ACA dropped 18% at 09:12 — the buyer returned 402 on 3 payloads.
Reroute overflow · +$4,200/day
Pacingjust now
Summit Coverage · Medicare is pacing 23% behind today's target with 6 hours left.
Raise cap or add buyer · recover ~$2,800
Opportunityjust now
Atlas Insurance is accepting 96% at $58 — headroom to route +140 leads/day.
Shift overflow · +$8,120/day
7 insights today · 3 applied
Marketplace

Run the marketplace, don't rent one.

Publishers list supply, buyers express demand, and SignalTrue's AI clears every transaction — all inside one ecosystem you own and control.

Publishers
supply
Marketplace
list
SignalTrue AI
match
Buyers
demand
Revenue
cleared
Live marketplace activityclearing now
Northstar MediaSummit CoverageMedicare$58.00
Harbor DigitalCedar HealthACA$34.00
Redwood LeadsAtlas InsuranceAuto$52.00
Oakline DigitalBeacon PartnersHome$61.00
Northstar MediaGranite LifeFinal Expense$27.00
Harbor DigitalSummit CoverageMedicare$49.00
Northstar MediaSummit CoverageMedicare$58.00
Harbor DigitalCedar HealthACA$34.00
Redwood LeadsAtlas InsuranceAuto$52.00
Oakline DigitalBeacon PartnersHome$61.00
Northstar MediaGranite LifeFinal Expense$27.00
Harbor DigitalSummit CoverageMedicare$49.00
Price discovery, live

Every lead is priced by real demand the instant it arrives.

Both sides, one ledger

Supply and demand settle against a single reconciled ledger.

Your rules, your margin

You set the take, the terms, and the quality bar.

The transformation

What changes when it all runs in one place.

Consolidation isn't the goal — it's what consolidation lets you do. Here's how the day-to-day changes on both sides of the business.

For executives
See the whole business in real time, and act on it.
Month-end reconciliationReal-time margin, always current
Five conflicting exportsOne number the whole team trusts
A stack of vendor contractsOne platform, one bill, less overhead
Decisions that wait for reportsDecisions in minutes, not quarters
For operators
Run more of the business, with far less manual work.
Weeks to launch a partnerLive in minutes, self-serve
Spreadsheets and swivel-chairEverything in one place
Finding problems too latePulse AI flags them first
Filing a ticket to change routingShip it yourself, in the UI
Enterprise

Built for the teams your business depends on.

The controls, isolation, performance, and auditability serious operators require — engineered into the platform, not bolted on later.

Talk to us about compliance
Role-based access

Permissions scoped to the surface and action, for every teammate.

SSO & SAML

Bring your own identity provider with enterprise single sign-on.

Open APIs & webhooks

Everything the UI does, available programmatically — an option, never a dependency.

Import & export

Bring your history in and take your data out freely — your data stays yours.

Audit logs

Every configuration change and action is attributed and retained.

Data isolation

Strict multi-tenant boundaries between every workspace.

Performance & scale

Sub-50ms routing across millions of leads — without adding people.

Reliability

Redundant infrastructure engineered for always-on routing.

SOC-2-aligned controls GDPR & CCPA ready Encryption in transit & at rest 99.98% uptime target
The platform, by the numbers

Infrastructure built to run at scale.

480M+
Leads routed
2.4B
Routing decisions
38ms
Median route time
99.98%
Platform availability
1.2B
API requests / mo
12K+
Active publishers

Illustrative platform-capability figures, not customer or revenue claims.

Why SignalTrue

The difference is the operating model.

Not a better point tool — a fundamentally different way to run the business.

Without SignalTrueSignalTrue
SystemsA dozen disconnected toolsOne unified platform
WorkManual, repetitive processesAutomated by default
VisibilityThe truth lives in five exportsReal-time, one number
OnboardingWeeks to launch a partnerMinutes, self-serve
IntelligenceYou find problems too latePulse AI finds them first
ScaleAdd people to add volumeAdd volume without the people

Modernize your performance
marketing infrastructure.

See SignalTrue on your own campaigns, publishers, and buyers. We'll walk you through the platform and map it to how you operate today.

Schedule a platform walkthrough No rip-and-replace